After earning plaudits; encomiums; effusive praise; critical acclaim and more than Rs. 50 crore at the box office; Abhishek Chaubey's reportedly controversial dose of reality "Udta Punjab" is now slated to become a case study in three of the nation's most accomplished business schools.........
According to an official release put out by the film makers on various social media platforms and avenues; three of the nation's to[p business schools have commissioned case studies on how an opinion battle and perception war of epic proportions was conclusively and successfully fought by the producers against the CBFC and other vested interests who did their utmost to stall if not completely obliterate the prospects of the film releasing worldwide on it's slated and widely publicised date of release.........
One of the film's numerous producers Madhu Mantena unabashedly quipped; " Udta Punjab has been an educating; rewarding; somewhat mystifying and deeply gratifying triumph for all of us against seemingly insurmountable odds; a multitude of our nation's business schools approached us with queries and permissions to initiate a series of case studies on our valiant; tireless and unceasing battle that set an example for other film makers and industry folks to follow and hence these case studies and the like"........
"Yet another angle of these in depth and exhaustive case studies will exclusively focus on how the plethora of debates and discussions pertaining to both the contents of the film and the rampant drug menace in the state of Punjab succeeded in building up a groundswell of support and duly influenced public support in favour of the film that is wowing audiences and carping critics in equal measure"; a gushing and effusive Mantena signs off........
Here's wishing this path breaking flick many more such plaudits; encomiums; awards and hosannas as it more than deserves these and lots more for showing the gory and stark reality of Punjab unequivocally; unapologetically; aesthetically and without pulling it's punches or glorifying the same.........
According to an official release put out by the film makers on various social media platforms and avenues; three of the nation's to[p business schools have commissioned case studies on how an opinion battle and perception war of epic proportions was conclusively and successfully fought by the producers against the CBFC and other vested interests who did their utmost to stall if not completely obliterate the prospects of the film releasing worldwide on it's slated and widely publicised date of release.........
One of the film's numerous producers Madhu Mantena unabashedly quipped; " Udta Punjab has been an educating; rewarding; somewhat mystifying and deeply gratifying triumph for all of us against seemingly insurmountable odds; a multitude of our nation's business schools approached us with queries and permissions to initiate a series of case studies on our valiant; tireless and unceasing battle that set an example for other film makers and industry folks to follow and hence these case studies and the like"........
"Yet another angle of these in depth and exhaustive case studies will exclusively focus on how the plethora of debates and discussions pertaining to both the contents of the film and the rampant drug menace in the state of Punjab succeeded in building up a groundswell of support and duly influenced public support in favour of the film that is wowing audiences and carping critics in equal measure"; a gushing and effusive Mantena signs off........
Here's wishing this path breaking flick many more such plaudits; encomiums; awards and hosannas as it more than deserves these and lots more for showing the gory and stark reality of Punjab unequivocally; unapologetically; aesthetically and without pulling it's punches or glorifying the same.........
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